National Pavilion of Uzbekistan showcased at the International Tourism Festival in Pakistan

On November 6–8th, capital of Pakistan hosted the international tourism festival “Pakistan Tourism, Sports & Family Festival 2026”, featuring the national pavilion of Uzbekistan.

Alongside representatives from the regions of Pakistan, diplomatic missions of foreign nations, tourism organizations and airlines participated in the international festival, which brought together sectors such as tourism, culture, sports, gastronomy, crafts and family entertainment services.

National pavilion of Uzbekistan stood out for its scale and original design, which harmoniously combined national flavour with modern presentation solutions, a comprehensive exposition and an atmosphere of hospitality.

In particular, the pavilion vividly highlighted the country's tourism potential in the fields of pilgrimage, cultural, gastronomic, medical, business and MICE tourism, as well as its tourism infrastructure, modern services and popular travel destinations. Visitors were presented with materials reflecting the rich historical and cultural heritage of Samarkand, Bukhara, Khiva, Tashkent, Kokand and other regions, along with their natural landmarks and shrines.

In addition, a special “Made in Uzbekistan” exhibition was organized within the pavilion, showcasing national crafts and applied arts, Uzbek traditional attire, musical instruments, and various artefacts reflecting the cultural heritage of our country.

National pavilion of Uzbekistan was visited by the Federal Minister for Planning, Development and Special Initiatives of Pakistan Ahsan Iqbal; Federal Minister for Information and Broadcasting Attaullah Tarar; Federal Minister for Railways Hanif Abbasi; Advisor & National Coordinator to the Prime Minister on Tourism Sardar Yasir Ilyas Khan; and Managing Director of the Pakistan Tourism Development Corporation Aftab ur Rehman Rana.

Official guests highly praised the transformations being implemented in Uzbekistan under the leadership of President Shavkat Mirziyoyev to develop the tourism industry. They also noted that Uzbekistan’s experience in this field could serve as a model for other countries.

Pakistani side was provided with detailed information on the concept of the national pavilion, tourist routes, and expositions.

Guests of the Uzbek pavilion also had the opportunity to try on traditional costumes and take photographs, taste dishes of Uzbek cuisine and receive answers to their questions regarding the history, culture, tourist attractions of Uzbekistan and travel opportunities within the country.

A special interactive game was organized for the visitors. Its six winners received certificates for complimentary trips to Uzbekistan.

As part of the event's business program, representatives of the diplomatic corps of Uzbekistan held a series of meetings with representatives of tourism companies from Pakistan and other countries, aimed at developing cooperation in the field of tourism.

According to the organizers, more than 500 exhibition and trade pavilions were set up at the festival grounds. Over the course of three days, the event was visited by more than 1 million people.